Founder Coach

Irina Alexandra

I help aspiring founders create a strong foundation for their ventures by translating personal purpose and values into an aligned and sustainable business strategy.

Coaching with me:

Whether you are going self-employed or building a company, starting a business comes with a range of challenges that no one can fully prepare you for. The old identity is gone but a new one doesn’t exist yet. The future seems exciting but equally uncertain, and the road there overwhelmingly unclear.

I love working with founders because all of them are dreamers. They have found the courage to make the first step and I enjoy being there to support them by clarifying their vision, connecting with the WHY behind their business and translating that into a strategy that feels ambitious, yet aligned and sustainable. I believe the best results are achieved when we learn to balance the polarities – reflective exploration with practical action, compassion with challenge, slowing down but leaping forward. 


English, Russian


  • ICF ACC coach, MSc in Psychology
  • Co-founded Sensera – leadership development for scaling startups
  • Background in e-commerce (leadership, product and operations)
  • Quit my very comfortable and exponentially developing career in 2021 without a clear plan on what’s next
  • Left my hometown when I was 19 and was living in different places across Germany and Italy with little stints of nomadic experiences

Do you want to get to know Irina?

Book an intro call with our Team to get started.

Want to keep looking?

Chances are high, there is someone among our coaches who really gets you. Someone who understand your hopes and aspirations but also the industry you come from or would like to set foot in. From identifying your purpose to implementing practical changes, drafting your CV or your Business Plan – we got you covered. Who should be your coach?

Need help making up your mind? Book a free call and get matched.

We are an accredited educational provider

You can receive free coaching through an AVGS with us

© Fired Up GmbH 2023 I Impressum I Datenschutzerklärung