Want to start your own thing?

Turn Your Business Idea Into Reality with Expert Guidance

Are you currently unemployed and dreaming of building your own thing? Whether you’re planning to apply for the Gründungszuschuss (startup grant) or preparing to launch your business, we’re here to guide you every step of the way.

With a 98% success rate in securing the Gründungszuschuss and hundreds of successful founders who started their journey with us, Fired Up is your trusted partner in building a sustainable, thriving business.

What We Offer

Our comprehensive founder coaching program covers everything you need to launch and grow your business successfully:

Market Analysis & Validation

Understand your target market, identify your ideal customers, and validate your business idea before you invest time and money. We help you research competitors, analyze market trends, and position your offering for maximum impact.

Launch Strategy & Planning

Develop a clear roadmap from concept to launch. We'll work with you to create actionable milestones, set realistic timelines, and build a strategy that aligns with your personal goals and market opportunities.

Customer Acquisition & Sales

Learn proven strategies to find and win your first customers. From crafting your value proposition to building a sales pipeline, we'll equip you with the tools and confidence to generate revenue from day one.

Business Plan Development

Create a professional, compelling business plan that not only meets the requirements for the Gründungszuschuss but also serves as your strategic guide. We'll help you articulate your vision, define your business model, and demonstrate viability.

Financial Planning & Forecasting

Build realistic financial projections, understand your costs, and plan for profitability. We'll guide you through creating a detailed financial plan that shows stakeholders you've thought through the numbers.

Find your coach

How to get started

Here is an overview of the next step before the founder coaching can start:

Be registered as job-seeking or unemployed at the Agentur für Arbeit or the Jobcenter. You can do this online or by going in person.

Here is a guide how to register at Agentur/ Jobcenter

Request the voucher. We will help you with this step.

In case your caseworker is suggesting another provider or is hesitant for some other reason, you can always reach out to us and we will support you in arguing for our services!

Choose one of our coaches for an intro call. If you cannot decide, you can book an intro call with us, who will support you in your choice.

Choose a slot for a call with us

Send your voucher to us

We always need to process the original, so please send it to us as soon as you get it, you do not need to fill anything out

Fired Up Success Stories

Johanna Rief

Founder @Fyrce Care

Fyrce Care is a digital health start-up for modern fertility care. With personalized programs and tests, the platform supports women in gaining early knowledge, control, and targeted help to improve their fertility and egg quality. Scientifically grounded, tech-enabled, and practical for everyday life.

Fyrce Care

Jola Adebayo

Founder @ Reyda

Reyda is an intelligent bid workspace for companies chasing public sector contracts. It scans 4,000+ procurement sources across the EU, UK and Switzerland, turning scattered tenders into one structured, AI-supported pipeline, GDPR-compliant and hosted in certified German data centers. Jola built it after years of watching teams lose winnable contracts to messy spreadsheets rather than weak bids.

Juan Garcia

Founder @Garza Coffee

Garza Coffee stands for authentic Colombian coffee, from a Colombian who knows what every bean is worth. Whether small or large batches, I roast with care, experience, and respect for the origin. Every brew begins with a roast that unlocks the full potential of the bean. In Berlin, by hand, for you.

Garza Coffee

Barbara Vissirini

Founder @Grammatikon

Learning German can be very difficult, especially when it’s not your native language. To make German grammar more accessible for you, Grammatikon has developed a visual system that explains all grammar topics of the German language visually – from word formation to sentence structure.

Grammatikon

Dina Purnasari

Founder @kindertresor

Kinder Tresor is a curated concept store for children in Berlin-Schöneberg. With an eye for timeless aesthetics and mindful design, it brings together clothing, toys, books, and gifts from independent brands for kids aged 0 to 6. Thoughtfully selected, rooted in slow values, and made for parents who care about quality, creativity, and good design.

Kinder Tresor

Jan-Peter Onkelbach

Founder @Onkelbach Interiors

Onkelbach Interiors creates holistic spatial concepts for residential, gastronomy, and commercial spaces; from design to implementation. With a focus on functionality, atmosphere, and feasibility, the studio develops recognizable brand identities through visual clarity and material understanding. Whether as creative consultant or sparring partner, Onkelbach provides flexible support exactly where fresh impulses are needed.

Onkelbach Interiors

Alexis Fernandez

Founder @ Alem

Working with Fired Up (and my amazing coach Elise Magnin!) helped me get honest about what I wanted to build. I’d spent years learning how organizations actually work and how to make them work better. Now, through Alem, I get to do that for other people’s companies, with AI as a practical tool in the mix.

Alem

Piotr Fornalski

Founder @ UNIT 030

UNIT 030 is a Berlin-based project focusing on runners and endurance athletes. It combines individual coaching, movement analysis, and strength training tailored specifically to the demands of running.

The goal is to create healthy, efficient amateur athletes and, ultimately, to open a specialized training studio in Berlin exclusively for runners.

UNIT 030 The goal is to create healthy, efficient amateur athletes and, ultimately, to open a specialized training studio in Berlin exclusively for runners.

Aliena Lill

Founder @Lill Reflection

Lill Reflection bridges the gap between intentional practice and meaningful impact. Rooted in media education and literature studies, the approach addresses a crucial paradox: in fast-paced tech environments where innovation thrives, structured reflection often falls by the wayside. Lill Reflection transforms this insight into accessible methods and concept. Empowering individuals and organizations to move from reactive doing to conscious shaping.

Lill Reflection

Dennis Schoenberg

Photographer & Art Director

With 15+ years in fashion photography, Dennis Schoenberg has built a career spanning London and Berlin, working across editorials, cultural projects and brand commissions. Originally trained in Communications and Fine Art, he brings a conceptual foundation to every project, translating abstract ideas into precise visual narratives. Today, Dennis focuses on strategic art direction for fashion and cultural brands, combining aesthetic clarity with decisive creative leadership. Through FiredUp, he continues to refine his positioning and expand his reach.

Our coaches- ready to be matched?

People come from all walks of life, so do our coaches. Why are we telling you this? Because there might just be one among them who has been where you are now. Or someone with the same mother tongue as you, or someone who can compliment you because they’re your opposite. They all are deeply compassionate and will develop actionable steps with yo

Not all of our coaches are on the website, depending on their timely capacity.

Find your coach

FAQs

Is this really free?

Are you registered at Agentur für Arbeit? Then the coaching will be covered for you. Just get in touch and we can help you requesting the voucher. It’s easier than you think ✨

Can I also pay for the coaching myself?

Yes, we also accept private clients. Get in touch for pricing.

What if I don't like my coach?

We reeeaaally want you to be happy with your coach and coaching. It can happen that you notice after a couple of sessions that your chosen coach might not be the right fit for you, after all. Please do not hesitate to contact us in this case. We are happy to help you find a better suiting alternative, without any bureaucratics involved.